Being the first musician to make the billionaire ranking primarily based on her songs and performances,
wants her fans to share from her earnings by owning the $swifties tokens.
Her brand generates revenue through a variety of streams, including:
Album Sales: Revenue from physical and digital album sales.
Streaming Platforms: Royalties from platforms like Spotify, Apple Music, and YouTube.
Ticket Sales: Massive revenue from her live concerts and tours, such as her record-breaking Eras Tour
Merchandise Sales: Sales of branded merchandise at concerts, which include clothing, accessories, and memorabilia.
Songwriting Royalties: Swift writes most of her own songs, earning royalties whenever they are played on radio, TV, or covered by other artists.
Licensing: Revenue from her music being used in movies, commercials, and television shows.
Brand partnerships with companies like Diet Coke, Apple, and Keds, providing additional revenue through advertising deals
Taylor has her own line of merchandise sold both online and during tours, such as clothing, vinyl records, and other branded items.
She has re-recorded her old albums (like Fearless and Red) to regain control of her masters, earning from new sales and streaming of these versions.